Sony Australia recently confirmed that the PS4 “drove significant growth of the $2.46 billion Australian interactive entertainment industry during the 2014 calendar year”, using NPD Group Australia data.
Said data says the PlayStation brand “held the market leadership position in the total interactive entertainment category for 2014.” Not only was the PS4 the fastest-selling home console last year, it was the fastest-selling in Australian history. Overall, the NPD says all home console hardware grew in Australia by 47% in 2014, and of that, 60% of the market was due to the PS4.
“The PlayStation brand is exciting, innovative and entertaining and it’s been a busy year! We are excited and overwhelmed by the response of Australian gamers to the introduction of PlayStation 4,” said Michael Ephraim, Managing Director, Sony Computer Entertainment Australia.
“This year, we plan to push the boundaries of play further: with bigger, more immersive gaming experiences with titles such as Uncharted 4: A Thief’s End; new digital entertainment services coming to Australia and truly ground breaking technologies in development with Project Morpheus.”
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