For the second instance in just over a month, Sony has forgotten to renew trademark applications.
This time around, Sony neglected to renew and subsequently lapsed their trademark of “Bloodborne” — just hours before the game was released — alongside “Guns Up!”, “Kill Strain”, “How Games Were Made to Sound” and “No Heroes Allowed: No Puzzles Either!”.
Sony is required to extend trademarks applications for game names they haven’t yet released once every six months to prove the names are still being used. Bloodborne is not at risk; Sony merely needs to apply for the extension now.
In February, Sony neglected to extend a trademark on “The Last Guardian”. The publisher later confirmed the lapse was a mistake and that the game is still in development.
Bloodborne is out today. We reviewed it yesterday.
This article may contain affiliate links, meaning we could earn a small commission if you click-through and make a purchase. Stevivor is an independent outlet and our journalism is in no way influenced by any advertiser or commercial initiative.
