Speaking with Time magazine, Nintendo of America’s Reggie Fils-Aime reiterated the publisher has a delicate and detailed plan to spread into the smartphone market.
“Unfortunately, there’s a simplistic mentality out there, that ‘Make a Mario game for smart devices’ is a recipe for printing money,” he said. “And it’s not. It just simply is not. It’s that Kyoto craftsmanship mentality that says whatever we’re going to do, it needs to be a wonderful experience for consumers.
“Our strategy is not to port games developed for our dedicated systems to smart devices as they are. We have to develop new software experiences that give people the opportunity to interact with Nintendo IP and that matches the play style and control of smart devices.”
Fils-Aime asserted that Mario’s gameplay mechanics aren’t necessarily suited for smartphones. Because of this, Nintendo would develop mobile games the same way it approaches new content on 3DS and Wii U.
“We will absolutely continue our traditional maxim of developing software that matches the hardware,” he continued. “We have looked at the limitations of software design on mobile platforms, and worked within those parameters. A 3DS game that requires the full manipulation of joysticks and multiple buttons can’t be exactly replicated on a touch-screen mobile device.
“Our strategy is not to port games developed for our dedicated systems to smart devices as they are. We have to develop new software experiences that give people the opportunity to interact with Nintendo IP and that matches the play style and control of smart devices.”
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