Research from Australian firm Roy Morgan indicates that Netflix is in one million Aussie homes.
The firm also says that 2,728,000 Australians aged 14 or over use the streaming subscription service.
“Netflix has clearly enjoyed remarkable growth during its inaugural year in Australia, however the recent slowdown in net monthly increases indicates there it will take longer to become truly mainstream,” Roy Morgan’s Tim Martin said via statement.
“Technology Adoption Segments show that early adopters, tech-savvy professionals and engaged young social networkers have been the quickest to subscribe to Netflix – and it could take a while longer for the idea of subscription video to gain a foothold among older tech explorers, technology traditionalists and technophobes.”
Netflix says it’s about to block geoblocking circumvention, meaning Australians will only have access to the Australian Netflix catalogue. Geoblocking circumvention provider UnoTelly says it will work to bypass said restrictions.
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