Fallout Shelter was one of the pleasant surprises of E3, a fun if all too brief base building sim for iOS (and eventually Android). Bethesda has proven that a more consumer friendly free-to-play model can work as Fallout Shelter has made $5.1m USD since release according to Super Data Research.
Fallout Shelter introduced a new audience to the addiction of free-to-play base/theme park/town building games in a gentle way, making users pay for a lucky dip of items and special characters rather than letting them skip long wait periods by paying. Buying lunchboxes in Fallout Shelter feels more like sending the developer a tip for making something fun, a strategy that has worked well for the Australian developed Crossy Road. I doubt it is going to make some of the big players in free-to-play mobile change their philosophy but expect more side experiences like this for traditional console franchises.
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