Dell is very excited about its Spider-Man: Homecoming product placement
21 Jun 2017   Home » News » The Diversion » Dell is very excited abou... Share

Dell is very excited about its Spider-Man: Homecoming product placement


Yay?

Spider-Man: Homecoming will be laden with devices from the Inspiron gaming line, Dell today advised.

“Collaborating both behind and in front of the camera, Spider-Man: Homecoming will kick off a 360-degree integrated global marketing campaign featuring the highly anticipated film and PC gaming industry’s newest entrant, Dell’s new Inspiron 15 7000 Gaming Laptop,” the company said in a press release.

“The alliance will integrate Dell products into the film’s storyline and includes a full-scale marketing and promotional campaign featuring Dell and Sony Pictures Spider-Man: Homecoming properties. The campaign features a TV spot, cinema, print, and digital advertising throughout the summer, in addition to out-of-home placements, digital video, social media, email, direct mail and consumer engagement activations.

“With these program elements, the campaign will engage fans of Spider-Man, the Marvel Cinematic Universe, and movie fans at large who like to game for fun, to socialize and to relax and more competitive gamers looking for the latest in technology and the best visual gaming experiences.”

Dell outlined its marketing plan as follows:

  • The Dell Inspiron 15 Gaming laptop and XPS 13 2-in-1 will be worked into Spider-Man: Homecoming‘s storyling
  • Dell and Sony will team-up for interactive billboards in New York’s Times Square
  • Dell will sponsor the Spider-Man: Homecoming world premiere in Los Angeles, 28 June

So, yeah. Hope you like to see superheroes using Dell computers, because you’re about to get an eyeful.

Spider-Man: Homecoming heads to theatres in Australia on 6 July. A VR experience heads to PlayStation VR, HTC Vive and Oculus Rift on 30 June.

Steve Wright

Steve Wright

Steve's a Canadian-Australian gay gaming geek, freelance journalist, owner of this very site, ice hockey player and fan. Husband to Matt and cat dad to Wally.