Microsoft has apologised for what some have perceived as a racial slur inside a recent Dead Rising 4 promotional email.
The subject of the Christmas-themed email read, “NNNNGGGHHHAAAA”, attempting to emulate a noise a zombie would make. The phrase upset some readers, who felt the sound to be too similar to the n-word slur.
Microsoft’s Larry ‘Major Nelson’ Hryb apologised for the email, promising to do better.
Today we sent a DR4 email where a zombie roar was interpreted by many as a racial slur. We apologize and promise to do better next time.
— Larry Hryb 🏡🎮☁ (@majornelson) November 22, 2016
Dead Rising 4 heads to Windows PC and Xbox One next month.
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