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amiibo figures: Nintendo’s expectations have been “smashed”

In a recent conversation with MCV, Nintendo has said it was taken aback by the success of recently released amiibo figures.

“Right from the outset we hoped that Amiibo would be strong, but even our expectations have been smashed,” Nintendo UK’s James Honeywell said. “With a unique line-up of iconic characters that are loved by so many people, it really has been unprecedented.”

“We hope to do a better job of satisfying these needs in the future with more stock, and, while there are always going to be some times when we can’t on certain characters, I suspect that is also part of the appeal.”

Honeywell admitted that Nintendo has “seen demand exceed supply in some areas” — like in Australia — but the company is working to correct this.

Australia’s recently seen new shipments of amiibo hit our shores to try and cope with demand.


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Steve Wright

Steve's the owner of this very site and an active games journalist nearing twenty (TWENTY!?!) years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.