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Activision Blizzard is really happy with its acquisition of MLG

Activision Blizzard today advised that its Media Networks division set new viewership records during its 30 March to 3 April broadcast of the Counter-Strike: Global Offensive Major Championship. The broadcast was handled by Major League Gaming, acquired by Activision Blizzard earlier this year.

“Last year, more than 225 million people watched competitive gaming, and the passion, engagement and size of this audience only continues to grow,” said Mike Sepso, Senior Vice President of Activision Blizzard Media Networks and Major League Gaming (MLG) co-founder. “As this year’s CS:GO Major numbers show, Activision Blizzard Media Networks’ commitment to broadcasting premium content and creating incredible events is resonating with players and fans around the world.”

Activision Blizzard cites data from MLG, Twitch and GOTV which states that audiences generated 71 million video views, watched 45 million hours of live broadcast and had 1.6 million concurrent viewers across OTT, web, mobile and in-game streaming during the event.


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Steve Wright

Steve's the owner of this very site and an active games journalist nearing twenty (TWENTY!?!) years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.