Nintendo of America head Reggie Fils-Aime has said that Nintendo needs to “do better” with the launch of the upcoming NX.
“One of the things that we have to do better when we launch the NX — we have to do a better job communicating the positioning for the product,” Fils-Aime told [A]List.
“We have to do a better job helping people to understand its uniqueness and what that means for the game playing experience,” he continued, using the Wii U’s launch as a comparison.
“We have to do a better job from a software planning standpoint, to have that continuous beat of great new games that are motivating more and more people to pick up the hardware and more and more people to pick up the software. You have to make sure people understand the concept, you have to make sure you’ve got a great library of games, and when you do that, you tend to do well.”
“Nintendo has been in this video game business over 30 years,” Fils-Aime continued. “We have a rich legacy of wonderful IP. Those are strengths that we have that our competitors don’t, and so leveraging those strengths as we drive our business forward is going to be critically important.”
The NX is expected in March next year. The console has not yet been detailed by the company.
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