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Key reseller G2A details its new Game Developer Support System

Key reseller has responded to developer TinyBuild’s challenge and will soon implement a Game Developer Support System that will “serve the greater good for the entire gaming industry.”

“Thanks to all those who have provided input and feedback to improve the G2A marketplace – gamers, developers and influencers alike. You motivated G2A to climb the mountain and see the whole landscape for the good of the gaming industry,” the retailer said as part of a press release announcing the program. “What we saw was an industry changing rapidly, and a need to support developers in new ways.

“We’re pleased to introduce the following benefits and solutions designed to make developers full partners in the digital marketplace, and to extend additional security options,” it continued.

Those options are as follows:

  • Royalties on Third-party Auctions: Developers may apply a royalty of up to 10 percent for any of their products sold on the G2A marketplace, which provides a way for developers to monetize third-party transactions.
  • Priority Placement: Developer-managed auctions will be listed first, above third-party sellers, to provide more visibility and transparency. Developers will also be able to create their own custom storefront featuring all of their products and promotions.
  • Chargeback Protection: G2A offers G2A Pay with free integration to developers as a protection on their own websites to mitigate their risk factors (especially beneficial for small developers, beginners and those who feel that their security systems are not sufficient).
  • Dedicated Database Access: Developers will have access to our database information to verify sales, volume and timing to track the lifecycle of every key and identify illegal practices.
  • Dedicated Account Managers: We’re expanding our dedicated account manager model to support developers and to resolve any question or issue, especially those related to security concerns.
  • Developer Funding Option: Many gamers wish to support their favorite developers. For the first time, they will be able to contribute funds directly through an additional button on the developer’s product page.
  • Expansive Global Access: Multi-language translation program expands exposure for developers to our 10 million global customers who are eager for new games from Indie developers.

The reseller asked to be continually challenged in order to “build a community that serves all of its members responsibly.”

Changes go into effect from 29 July.

We’ve yet to hear from TinyBuild on the program.


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Steve Wright

Steve's the owner of this very site and an active games journalist nearing twenty (TWENTY!?!) years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.