2K and the WWE today advised that a new multi-year extension means the video game publisher will retain exclusive rights to the sport. Moreover, WWE 2K16 today received a new content update full of superstars.
The decision to extend the licensing agreement was made three years into 2K publishing WWE games on consoles and mobile devices.
“2K’s partnership with WWE over the past three years has resulted in a successful and important addition to the Company’s portfolio of profitable franchises,” said David Ismailer, Chief Operating Officer for 2K. “We are thrilled with the positive momentum of the WWE 2K series, including generating year-over-year growth, as well as the success of WWE SuperCard. We are very pleased to extend our partnership with WWE and look forward to many more years of collaboration.”
“2K’s leadership in authenticity, quality and overall brand dedication has been a perfect complement for WWE,” said Casey Collins, WWE Executive Vice President, Consumer Products. “Our continued partnership ensures WWE remains at the forefront of global video game brands as we continue innovating and publishing our offerings on multiple platforms.”
Today also saw the releease of the “Future Stars Pack” in WWE 2K16, offering up five new playable stats: Samoa Joe, Blake, Murphy, and Los Matadores (Diego & Fernando).
The “Future Stars” pack is part of WWE 2K16‘s “Season Pass”.
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