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Xbox is going to take “a different approach” to E3 this year

Xbox’s Aaron Greenberg says Microsoft is looking to mix things up a little at this year’s E3.

“We’re already working and and my teams actually driving a lot of the work there in close partnership with our other internal teams and we feel really good,” he said, speaking with The Inner Circle Podcast.

“We have some ideas to some things different at E3 this year that we haven’t done before… but I think we’re gonna take a little bit of a different approach to E3 this year and I feel really excited about it.

“Expect a lot of surprises, expect us to talk a lot about games and if you’re an Xbox owner I think you’re gonna leave really, really, really happy in the investment you made. If you’re undecided we hope that you’ll look at what we deliver on games and want to buy an Xbox.”

This year’s E3 takes place in mid-June in Los Angeles.

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Steve Wright

Steve's the owner of this very site and an active games journalist nearing twenty (TWENTY!?!) years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.