Nintendo apologises for Tomodachi Life PR snafu, promises to make future games “more inclusive”

Nintendo apologises for Tomodachi Life PR snafu, promises to make future games “more inclusive”

by 10 May 2014

Nintendo today responded to internet backlash over their first response to those asking for same-sex relationships to be added into Tomodachi Life.

The company took to their website to say, “We apologize for disappointing many people by failing to include same-sex relationships in Tomodachi Life. Unfortunately, it is not possible for us to change this game’s design, and such a significant development change can’t be accomplished with a post-ship patch.

“At Nintendo, dedication has always meant going beyond the games to promote a sense of community, and to share a spirit of fun and joy. We are committed to advancing our longtime company values of fun and entertainment for everyone.

“We pledge that if we create a next installment in the Tomodachi series, we will strive to design a game-play experience from the ground up that is more inclusive, and better represents all players.”

In a statement earlier this week, Nintendo merely said, “Nintendo never intended to make any form of social commentary with the launch of Tomodachi Life. The relationship options in the game represent a playful alternate world rather than a real-life simulation. We hope that all of our fans will see that Tomodachi Life was intended to be a whimsical and quirky game, and that we were absolutely not trying to provide social commentary.”

The initial statement prompted many to question Nintendo’s stance on homosexuality in their games, including a piece on Stevivor that highlights Nintendo’s whitewashing of homosexual themes in many of their games.

History — and horrible PR responses — aside, it appears as if this is a step in the right direction. We’ll hold off final judgement until the next game in the Tomodachi Life series is released.