Nintendo apologises for Tomodachi Life PR snafu, promises to make future games “more inclusive”


Nintendo today responded to internet backlash over their first response to those asking for same-sex relationships to be added into Tomodachi Life.

The company took to their website to say, "We apologize for disappointing many people by failing to include same-sex relationships in Tomodachi Life. Unfortunately, it is not possible for us to change this game’s design, and such a significant development change can’t be accomplished with a post-ship patch.

"At Nintendo, dedication has always meant going beyond the games to promote a sense of community, and to share a spirit of fun and joy. We are committed to advancing our longtime company values of fun and entertainment for everyone.

"We pledge that if we create a next installment in the Tomodachi series, we will strive to design a game-play experience from the ground up that is more inclusive, and better represents all players."

In a statement earlier this week, Nintendo merely said, "Nintendo never intended to make any form of social commentary with the launch of Tomodachi Life. The relationship options in the game represent a playful alternate world rather than a real-life simulation. We hope that all of our fans will see that Tomodachi Life was intended to be a whimsical and quirky game, and that we were absolutely not trying to provide social commentary."

The initial statement prompted many to question Nintendo's stance on homosexuality in their games, including a piece on Stevivor that highlights Nintendo's whitewashing of homosexual themes in many of their games.

History -- and horrible PR responses -- aside, it appears as if this is a step in the right direction. We'll hold off final judgement until the next game in the Tomodachi Life series is released.

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Steve Wright

Steve Wright, aka Stevivor: A Canadian-Australian gay gaming geek, freelance journalist, sweet games blog owner, ice hockey player/fan, beer aficionado and tech trainer. Steve is proud to be the Australian iiNet TopGeek 2.0! Check him out on Facebook, Twitter and Google+.

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