Nintendo President Satoru Iwata took to the company’s website to deliver a message to shareholders and investors: Nintendo’s focus will remain on first party hardware and software.
“With the belief that the raison d’etre of entertainment is to put smiles on people’s faces around the world through products and services, what we have focused on for the last decade is our basic strategy of expanding the gaming population by offering products which can be enjoyed by everyone regardless of age, gender or gaming experience,” Iwata-san said. “In addition, as the business environment around us has shifted with the times, we have decided to redefine entertainment as something that improves people’s quality of life (“QOL”) in enjoyable ways and expand our business areas. What Nintendo will try to achieve in the next 10 years is a platform business that improves people’s QOL in enjoyable ways.
“We believe that we can capitalize the most on our strengths through a hardware-software integrated platform business, and therefore this type of dedicated video game platforms will remain our core focus. We will continue to value the spirit of originality described in our motto “The True Value of Entertainment Lies in Individuality,” and will continue to provide products and services which pleasantly surprise people.”
Iwata also confirmed that the company has set “health” as the theme for a new business area separate from the video game business. He also stressed that Nintendo wishes to “create an environment in which more people are conscious about their health and in turn expand Nintendo’s overall user base.”
You can read Iwata’s full statement here.
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