Microsoft Japan says it would be “difficult” to release the Xbox One as-is

Microsoft Japan says it would be “difficult” to release the Xbox One as-is

9 July 2013

Microsoft Japan CEO Yasuyuki Higuchi told 4Gamer (translation by Edge) that they’ll need to lose the Xbox One’s western-centric media hub identity before launching it at home.

Higuchi said Xbox One “is geared toward a western lifestyle, and we’re looking at whether or not to launch it ‘as is’ in Japan. We’re still figuring out how to deal with things like music and video services in each country. To be honest, [releasing in Japan] as is would be difficult.”

Microsoft Japan Consumer and Partner Group Haruaki Kayama continued to say that most Xbox One additional services such as streaming baseball and football games are very US-centric and will need to be tweaked.

“We have to prepare content that is relevant to Japan,” Kayama said. “‘What is the best, what will today’s consumers in Japan respond to? What content is in demand?’ We’re considering these questions now. There’s no point in a solution that does not match the market. Even if we bring NFL [on board for Japan], haha … Japan is difficult. I’m almost tempted to ask for ideas.”

The Xbox One is expected in Japan in early 2014. Do you think Microsoft Australia should have delayed the Xbox One until next year to solidify an Australian-centric approach?