Ubisoft’s Guillemot says that “93-95 percent” of their PC games are piratedSteve Wright 23 August 2012
For SHAME, PC gamers!
According to Ubisoft CEO, Yves Guillemot, the ratio of gamers playing pirated copies of Ubisoft games compared to those playing proper retail copies is almost 1:1. Speaking with GamesIndustry, Guillemot said that Ubisoft is experiencing a “93-95 percent piracy rate” on their PC titles.
Guillemot also said between five to seven percent of freemium game players buy additional content, making a case that it’s more cost-effective to develop freemium games for PC rather than publish big (soon to be pirated) titles. He continued on to say that free-to-play games or freemium games are cheaper to produce, but any free game created still needs to fit the audience. We here at Stevivor would bet that Ubisoft will be trying to model upcoming freemium games on their successful Facebook endeavor, Ghost Recon Commander.
All up, though, the real question here is why so many Ubisoft PC games are being pirated — it is because of staggered release dates? Over-aggressive DRM? Or, even better: do you think that piracy is at the same levels with other publishers? Sound off in the comments below.