Whilst Electronic Arts made over $39 million in the first three month’s of FIFA 12‘s “Ultimate Team” DLC last year, the real story was about the gamers who suffered through the “FIFA hack” that was performed using the Ultimate Team marketplace.
EA Games president Frank Gibeau spoke to Joystiq last week at Gamescom to stress that they’re doing everything they can to stop this occurring again in FIFA 13.
“We learned a lot from the experience. A lot of companies are suffering from this right now. There’s a lot of sophisticated hacking happening in the gaming industry and it’s a continuous battle,” he said. “We take it very seriously, put a lot of resources on it. The learning from the FIFA example last year has been incorporated this year. There’s some incremental and additional things. I don’t want to get too detailed because I don’t want to tip our hand. Rest assured, we take it very seriously.”
Though, as quickly as he’d said changes have been put in place, he also acknowledged it might not be enough. “You’re never going to win this battle,” Gibeau conceded. “The moment you declare victory, somebody will walk in and show you didn’t. So you have to continuously stay on top of it and, most importantly, keep account integrity the first and foremost issue.”
Who knew online football could be such a dangerous sport?