Sega restructures; Five Star Games emerges from the ashes

Sega Europe has confirmed today that "as a result of the recent restructure it will be shifting business to focus on developing new and existing digital content as well as driving key IP for packaged goods. SEGA has therefore realigned its business strategy and will be closing their offices in France, Germany, Spain, Australia and Benelux."

The newly-created Five Star Games will assist with distribution of Sega titles across Australia  from 1 July 2012, and will be managed through the SEGA Europe Headquarters based in London. Says Sega, "Five Star Games Pty Ltd is founded by Darren Macbeth the ex -Managing Director of SEGA Australia and prior to that MD of Ubisoft Australia. Five Star is focused exclusively on selling, marketing and distributing premium quality video games in the Australian market."

"SEGA is entering a new and exciting phase that will position the company as a content led organisation maximising sales with strong and balanced IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise", commented Jurgen Post, COO of SEGA Europe. "The company will benefit from a clear focus and realigned strategy for our digital business and packaged goods and we are confident that this will lead to a successful future."


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Steve Wright

Steve Wright, aka Stevivor: A Canadian-Australian gay gaming geek, freelance journalist, sweet games blog owner, ice hockey player/fan, beer aficionado and tech trainer. Steve is proud to be the Australian iiNet TopGeek 2.0! Check him out on Facebook, Twitter and Google+.

  • Jeremy Riley

    Interesting, I see Mr Macbeth survived the cull and has now become a Sega-reseller. I wonder if Five Star will remain Sega-only in the long-term.